Our 2016 AMI Salon Award of Excellence!

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I had the pleasure of attending my first Association of Medical Illustrators (AMI) meeting this past July in Atlanta. There is so much talent, knowledge and inspiration to be experienced at these meetings and we are looking forward to attending more in the future.

While I was there, I got to meet many artists who I’ve admired for years, as well as get the chance meet up with friends and colleagues I haven’t seen in quite a while, including some of the folks at Maxon USA. I also got the chance to meet many artists and science professionals who I wouldnt have had the opportunity to meet otherwise. It was a great experience.

We also entered our reel “Wonders Within” into the Salon Award Competition and came out with an Award of Excellence in the category of “Animation Advertising and Marketing /Promotion”. Our award finally showed up in the mail today!

We are of course very honored for the recognition of the AMI and motivated to continue our journey towards greater artistic excellence in the field of Science and Medical Animation / BioVisalization. Looking forward to sharing some more exciting MadMicrobe news in the near future. Now, time to get back to animating blobs…

MadMicrobe teams up with Pretty Damn Sweet for Adobe MAX and Adobe Summit 2016!

MadMicrobe may be “mad” about Science Animation, but the truth is we enjoy working on all kinds of creative animation projects.  

We recently had the chance to flex our mograph muscles working under the creative direction of the talented Philly production company Pretty Damn Sweet for the gigantic show opener presented at Adobe MAX 2016 in San Diego this past November. The show was a big success and the opener looked amazing on the huge screen.

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Working closely under the technical direction of Rick Sebeck and brilliant creative direction of Stephen Gifford, the team at MadMicrobe helped produce many of the 3D elements and scenes in the 18,000 pixel-wide animation, which was projected onto an enormous, 3-dimensional stage, taking the audience on a breathtaking abstract roller coaster ride through Adobe’s line of products, which comprise their Creative Cloud platform.

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In order to meet the challenge, MadMicrobe worked with the mograph talents of Rich Nosworthy, Brett Morris, and Jeff Briant, and Dominic Faraway, notable luminaries in the field of motion design. It was a great ride working with these guys, and we are all quite proud of the results.

Prior to the Adobe MAX show, MadMicrobe also teamed up with PDS to work on the 2016 Adobe Summit show opener, which happened in late March in Las Vegas.

We created nearly 100 animation elements over the course of the production schedule, which PDS integrated into their edit along with their own footage.

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Below is a stacked version of each element of the final piece, which was projected onto  3 huge screens; a wide center screen and 2 smaller screens on either side, which together measured 425 feet wide and 20 feet tall.

We look forward to future collaborations with PDS as well as the talented animators who got to work with us to bring their vision to life.

Thanks for looking!

MadMicrobe’s work on Morgan featured in CGSociety

Meleah Maynard and I recently discussed the process of creating some CG science shots  for the film Morgan, which was released this past September.

The article is featured on CGSociety if you are interested in reading it:

Read The Article on CGSociety

Below are some stills and clips of some of our work:

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Thanks for looking!

What is Morgan?

We at MadMicrobe recently had the opportunity to work on some cg bio-viz shots for the VFX house Fugitive Studios  for the upcoming Ridley Scott-produced, and Luke Scott-directed sci-fi thriller Morgan. I was quite pleased to discover both shots made it into the trailer.

I handled design, modeling, rigging, texturing, lighting and animation, as well as initial compositing on the shots along with Cinema 4D extraordinaire Jon Bosley who helped set up and rig the injection shot. Fugitive finished the shots adding the FUI components and grading as well as some last minute animation changes to the neuron shot.

Fugitive handled many of the vfx shots in the trailer as well as titles and FUI design.
I think they did a great job and the film is looking like it might be a winner.

I hope to share more information on the project after the film is released.

Thanks for looking.

MadMicrobe: Wonders Within

Its been quite a busy and exciting year, which unfortunately meant that the blog got neglected a “little”. Well, I’m back again, with not only some new work to share, but an updated look and feel, as well as the new blog name.

Joel•O•tron has finally run its course and I have now decided to change the name of the blog here to MadMograph to better coordinate with my Animation Studio, MadMicrobe. The URL will change very soon as well.

MicroFloaties is still accessible here in the menu above, and hopefully I’ll have a slight update to the little buggers as well in the coming weeks.

Now on to the Animation.

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Throughout the past year, in between projects, I got the idea to create a new custom showreel for my Bio Viz company/studio MadMicrobe. I chose to approach this reel as a series of cohesive custom built shots rather than the typical batch of unrelated clips of past work, which is how a showreel is usually presented. I wanted to create this peice with a nod to films like Inner Space or Fantastic Voyage, ie: a journey through various systems and processes in the human body at a microscopic and sometimes molecular level, and present the reel as if it were the opening title sequence to a fictional film or tv series.

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One of the challenges I was faced with after deciding to approach this as a title sequence was what/who would the content of the credits be? I soon realized that I had about 25 shots to create on-screen credits for and it would be difficult to invent something for each shot. After trying a few things I decided I would simply research what scientists were responsible for the discoveries of the elements (cells, molecules, tissue, technology) showcased in each shot. I then thought this could be a fun puzzle for people to figure out by googling the names on their own. I also knew that the more astute science professionals and geeks alike might recognize the names and their associations to the science shown.

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The shots were all mostly custom built, by me or in some cases were models I purchased and customized. Everything was created, rigged, lit, textured, and animated with Cinema 4D, using the Physical Renderer for most shots and a few shots rendered using the Arnold render engine, C4DtoA. Each shot got quite a bit of post work in After Effects, and tons of color correction. I’m a sucker for rich color contrast.

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I am inspired by contemporary film title sequence, so I did quite a bit of research of various typography treatments using resources like Art of theTitle and others, as well as different motion graphics techniques. Due to time constraints as well as not wanting the piece to become too visually busy, I decided to go with a stark clean typography approach and hold back on things like 3D tracking layering 2D graphic element and instead keep things simple.
The result is WONDERS WITHIN, which I’m pleased to share with you below
Thanks for looking!

Happy New Year!

Wishing all a happy and healthy 2016.

I’ve been working on some new shots for a new reel for MadMicrobe.

This one depicts a tight bombing run and pull out over space squids a dendritic cell; a component of the immune system whose role is to process any harmful antigens it comes in contact with, and then present fragments of those antigens on its surface (the little dummied-down spheres) to T-cells which. Through a cacade of events,  these T-cells will trigger the production of antibodies from plasma cells, which will then help the immune system seek out and destroy these antigens.

 

In other news, I have picked up a few new bits of software that I am excited to add to the creative arsenal.  I am working with Solid Angle’s Arnold Renderer using the plugin for Cinema 4D and loving it so far. Will post some images when I have something worth sharing. I’ve also finally gotten TurbulenceFD which is one I’ve been wanting to get for quite awhile. Still much to learn.

Cesar Vonc has released an update to his useful and fun Pro3durale plugin for Cinema. Proc3durale 2 has many more features and is much faster than before. Here is a sort of stylized depiction of trabecular/spongy bone which I was able to create after  about 30 minutes of play. Thanks for looking.

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