WATCHMAN Implant Device Animation Project Roundup

MadMicrobe recently completed a project showcasing Boston Scientific’s WATCHMAN device; a device implanted into the left atrial appendage of the heart to help protect patients with AFib from potential stroke-inducing blood clots.

In order to clearly show the location of the procedure within the left atrial appendage (LAA), our team needed to build a custom cross section of the heart in zBrush.  This appendage can be challenging to isolate effectively within even the most accurate 3D heart models, so we created a stylized cross section which not only shows the appendage but also clearly shows the left and right ventricles, the valves within, as well as a clear view of the right atrium.

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Once the model was built and approved by the client, our team was then able to begin the process of texturing and lighting, as well as positioning the device within the LAA. Below is a test styleframe rendered using the Arnold render engine.

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After identifying the assets needed for the animation, we began the look-dev process for the human figure, device and an x-ray version of the heart for use throughout some of the motion graphics sections of the video. Below are a few of our early tests.

The most challenging task of the project , and in many device projects we work on, was rigging the WATCHMAN to correctly unfurl once deployed via a catheter into the LAA. This was accomplished with many of the great rigging, mograph and deformer tools native in Maxon’s Cinema 4D.

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Thanks for looking!

Happy Halloween from MadMicrobe

MadMicrobe goes VIRAL! (Literally)

Beware Trick or Treaters… There are some scary creatures lurking in your neighborhood this evening—too small to be seen with the naked eye! We hope you enjoy this fiendishly fun little promo our team put together to help celebrate one of our favorite holidays.  Happy Halloween!

Interview with MadMicrobe Creative Director, Joel Dubin on Renderosity

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“Joel Dubin is a medical animator and co-founder of MadMicrobe Studios, where he holds the title of creative director.

Joel creates stunning 3D animation visualizing anatomical and cellular processes and phenomena for the vast healthcare market.

Together with his team at MadMicrobe, they have worked on some incredible projects, including effects work for the film Morgan, and animation showcasing new 3D bioprinting technology that aims to revolutionize organ transplant. Through all of this, it is apparent Joel is truly enjoying a career doing what he loves.”

MadMicrobe was featured in RENDEROSITY MAGAZINE via an in depth interview with our Creative Director, Joel Dubin. Our thanks to Nick Sorbin of Renderosity for the great opportunity!

You can read the rest of interview with Joel ind learn more about what makes MadMicrobe tick by clicking here.

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MadMicrobe featured in Renderosity Magazine

Be sure to check out Renderosity Magazine’s article by writer Nick Sorbin showcasing Cinema 4D and it’s prominence in the Medical Animation industry:

Joel says he’s “found Cinema 4D to be the perfect tool for medical animation, primarily for its ease of use and how intuitive the process of working with it is. In my many years in the business, Cinema 4D was the one 3D software package that I clicked with. It is geared to the way an artist’s brain works but still allows you to dig deeper into the technical aspects of the software.”

Click here to read the full article: How Cinema 4D Became a Primary Tool of Medical Illustrators

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Build a Heart, Save a Life. Biolife4D’s 3D bioprinting technology is a game changer.

Imagine being able to create a fully functioning heart through 3D bioprinting using a patient’s own cells, eliminating the challenges of organ rejection and long donor waiting lists that plague existing organ transplant methods.

BIOLIFE4D is making this technology a reality. Here is a 3D animation our team at MadMicrobe created in collaboration with Redtail Media and Consociate Media which explains the process.

Biolife4D is creating some very  exciting and game changing medical technology here, and we are very happy to have had a small part into helping get the word out to the world! To learn more, please check out the website at BIOLIFE4D.

Here are some stills from the animation:

Scientific Director Casey Steffen Joins Our Team!

We are delighted to announce the addition of Casey Steffen as Scientific Director to our growing family of MadMicrobes!

Casey is an award-winning 3D medical animator, biomedical visualization scientist, and popularist of science. Casey’s career began after college working in the video game industry. It was here he learned the craft of 3D animation and discovered his passion for scientific data. Following his time in the video game industry, Casey attended the University of Illinois at Chicago where he received his Master of Science in Biomedical Visualization.

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Casey’s career spans multiple medical communication industries. Drawing from his background in molecular biology and production techniques used in film and video games, Casey career is marked by the fusion of x-ray crystallography data with mixed-media entertainment experiences. Featured by Wired Magazine for his work creating the first protein “action-figure,” you can see examples of his work in print, on television, and even the big screen.

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After having lived all over the world, Casey has an enthusiasm for multi-culturalism, cooking, and travel. He claims to remain an avid surfer despite currently residing in Oklahoma. When Casey is not researching a new protein or working on a 3D animation, you’ll find him circling Lake Hefner on his road bike or walking his dog, Bodhi.

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Toon-shaded 3D image for a recent MOA storyboard project